Chess & Tunes
March 2023
Brand Design
New Brand identity for Kelham Island, Sheffield based event ‘Chess & Tunes’.
Since its inception Chess & Tunes has attracted a large community of
chess players from a wide variety of backgrounds and abilities to its weekly
event, united by a friendly game of chess, good drinks and great music.
Set in ex-industrial Kelham Island and hosted by contemporary bar Factory
Floor, it promises to be ‘a new wave of chess club’. Key to the brief was
creating a brand that reflected this, inspired by rave posters and set in
modern type, breaking down and reinventing the idea of what a chess club
can be. I created posters and flyers, as well as a wide range of social media
assets.
instagram.com/chess_and_tunes
![](https://freight.cargo.site/t/original/i/96f5115a8fd488c394c04e0e645de040e7994338f0d944707ce33085cf6402b8/insta-1_c-t-1.png)
![](https://freight.cargo.site/t/original/i/07a531239512ffaa8d8a80e7dbd5b1f657a3071332d969d21bfa88388fcef390/insta-2_c-t-1.png)
![](https://freight.cargo.site/t/original/i/7c82758aa3d9a99a5c9035e7dc18c73a78331a353ecdee70ec8492e0fb24cfbc/insta-3_c-t-1.png)
![](https://freight.cargo.site/t/original/i/35a101d852b61f6d62c0ec49743d6af36f6b6d07a960b0dff8562a491cf654e7/insta-4_c-t-1.png)
![](https://freight.cargo.site/t/original/i/b80b322afdc99084d1e85cbedbd941742b0b8317bf8d21d2ff2ceb60ee95be1c/story_2_c-t-1.png)
![](https://freight.cargo.site/t/original/i/02ffbd0997ae3b86eb91133aca8dabc277b475c137dbf5d6e719261445f14fa1/story_3_c-t-1.png)
![](https://freight.cargo.site/t/original/i/62c92bc7c2d8de07a9798a352629ad844de8e162b31c6e29686b2399fc951472/Artboard-1-copy.png)